| | Cool Touch Memory Foam
| Generic Memory Foam
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| Sleeps Cooler |
Our proprietary open-cell technology and fully ventilated design allows your bed to breath so you will sleep cooler and more comfortably, while heat and moisture are quickly whisked away. |
Closed-cell design absorbs and builds up heat and moisture causing you to become hot and uncomfortable at night. |
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Faster Recovery
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Returns to its original shape more quickly so you don't have the "stuck in a hole," quicksand feeling of traditional memory foam. This makes your mattress easy and comfortable to move around in.
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Recovers very slowly making it hard to move in at night and creating a "stuck in a hole," quicksand feeling.
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Pressure Relief & Comfort
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Contours to your body, allowing heavier areas to sink in further so it is soft where you want it and firm where you need it.
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Collapses and contorts under weight and does not bounce back properly.
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Consistent Comfort
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Cool Touch adjusts to your body temperature and provides the same comfortable feel every night, but has a wider range of sensitivity so it doesn’t get hard in the cooler winter months.
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Feel varies from batch to batch and the material gets hard when it is cold outside. |
| Support |
Distributes weight evenly by conforming to your body’s unique shape and spreading the weight over the entire surface of the mattress. |
The material bottoms out and does not resilient so it doesn’t support your body over time. When you move it leaves a hole you have to roll out of. |
| Durability |
Provides the same comfort and returns to its original shape year after year, which is why we offer our industry leading 20 year warranty. |
Cheaper material breaks down and softens over time so it doesn’t provide proper support for your body. |